Skechers, a hit on TikTok, donates a million PPE masks
Skechers is donating a million protective masks after TikTok users met its Million Mask Giveaway Dance Challenge, making dance videos to the hit song “Skechers.” Photo courtesy Skechers Skechers has a hit on its hands and as a result is putting protective masks on more than a million faces. It all started when a then-unknown Pakastani-American rapper DripReport self-released his debut single via YouTube on January 12. The song, which DripReport wrote, was called “Skechers” and was an ode not only to a girl but to the shoes she wore: The art to the “Skechers” single. “I tried to stop but I can’t stop/I just can’t stop thinking about her/I don’t know/All I remember was/ /She wear the Skechers/The light-up ones/Shawty bad with the Skechers on/Wanna hold your hand, make you my girl/Light up, light up Skechers/Light up, light up my world.” Like so many virally popular songs over the past year, “Skechers” took off on the TikTok app. By April, it had been used as the soundtrack on more than 2.7 million videos. By May, Rolling Stone magazine called it “the most streamed song in history about $40 light-up sneakers.” DripReport told Rolling Stone his lyric was very intentionally praising…
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